Form to Airtable

Form to Airtable lets you map any Google Form™ to one or more Airtable bases and tables, automatically creating records every time a form is submitted. It’s perfect for lead capture, registrations, internal tools, lightweight CRMs, analytics pipelines, and any workflow where form data should instantly become clean, structured Airtable data.

Key Features

Automatic Airtable Record Creation

Convert Google Form™ submissions directly into Airtable records with full control over how each field is populated.

• Text, long text, numbers, and formulas

• Single select & multi-select fields

• Checkboxes and booleans

• Dates & timestamps

• Linked records (via IDs)

• Attachments (URLs)

• Typecasted fields for flexible schema handling

Supports multiple bases and tables, allowing a single form submission to create records in more than one place.

Powerful Special Fields

In addition to form responses, you can inject dynamic system values into Airtable fields, such as: 

• Random UUIDs and custom IDs

• Submission timestamps (ISO, Unix, formatted dates)

• Day, month, year (numeric, padded, short, or full names)

• Form metadata (Form ID, title, published URL)

• Response metadata (Response ID, edit URL, response number)

• Respondent email (when available)

• Perfect for analytics, deduplication, and audit trails.

Smart Conditional Logic

Control when records are created using advanced conditional rules. Supported logic includes:

• Nested AND / OR conditions

• Equals, contains, starts with, ends with

• Empty / not empty checks

• Regex matching

• Regex extraction with flags

• Value normalization and transformations before evaluation

Only send data to Airtable when submissions qualify — ideal for filtering leads, routing workflows, or enforcing business rules.

Multiple Record Configurations

Create multiple Airtable records from a single form submission, each with its own:

• Base ID

• Table name

• Field mapping

• Conditional logic

Perfect for syncing the same submission into different workflows, pipelines, or reporting tables.

Logging & Monitoring

Enable detailed logging for every Airtable operation.

• Timestamp

• Status (success or failed)

• Airtable record ID

• Direct link to the Airtable base

• Error details (if any)

• Payload snapshot for debugging

Logs are written to a Google Spreadsheet that the add-on creates and manages automatically.

Error Notifications

Never miss a failed submission. Includes:

• Clear error messages

• Form title and context

• Full submitted answers for debugging

Ideal for mission-critical workflows where reliability matters.

Multi-User Configurations

Each user’s configuration is stored separately, allowing multiple editors on the same form to set up their own mappings without interfering with each other.

Guided Setup

Includes configuration dialogs, help video access, and an intuitive UI for mapping form fields to Airtable properties.

Who Is It For?

• Sales & marketing teams capturing leads

• Product teams building internal tools

• Event organizers & registrars

• Operations teams syncing data pipelines

• Agencies automating client workflows

• Anyone using Airtable as a lightweight backend

Free Version Limitations:

• Monthly Contact Creation: Create up to 25 new records per month based on form submissions.

* Google services impose daily quotas and hard limitations on some features - https://developers.google.com/apps-script/guides/services/quotas

Form to Airtable use and transfer of information received from Google APIs to any other app will adhere to Workspace API User Data and Developer Policy, including the Limited use of user data.